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BNY Mellon ETF Investment Adviser, LLC
Stephanie Pierce · Investment Advisor · Index/Passive
BNY Mellon ETF Investment Adviser, LLC is a specialized investment management subsidiary of The Bank of New York Mellon Corporation, established in 2020 to serve as the primary adviser for the firm's proprietary exchange-traded funds. The institution focuses on providing democratized access to institutional-quality investment solutions through a range of low-cost, transparent, and tax-efficient ETF products. As a key player in the expansion of BNY's investment platform, the firm made industry headlines by launching some of the first zero-fee ETFs in major equity and fixed-income categories. The adviser operates using a multi-specialist model, leveraging the deep expertise of affiliated investment firms like Mellon, Newton, and Walter Scott to provide sub-advisory services. Its diverse lineup includes both passive index-tracking funds and actively managed strategies designed to meet the evolving needs of retail and institutional clients globally.
Simulated Performance
| Metric | Value |
|---|---|
| Total return | +22.9% |
| YTD return | +15.7% |
| Sharpe ratio | 3.38 |
| Win rate | 58% |
| AUM | $3.2B |
| Inception | Oct 1, 2025 |
| Updated | Sep 21, 2026 |
Institution Status
| Field | Value |
|---|---|
| AUM | $3.2B |
| Turnover | Low (<15%) |
| Avg holding | 18 Months |
| Inception | Oct 1, 2025 |
| Website | https://www.bny.com/us/en/investments/etfs.html |
Current Holdings
Updated on Sep 21, 2026.
| Ticker | Name | Portfolio % | Return |
|---|---|---|---|
| NVDA | NVIDIA Corporation | 13.1% | +19.6% |
| AAPL | Apple Inc | 12.2% | +30.5% |
| MSFT | Microsoft Corporation | 11.2% | +1.5% |
| GOOGL | Alphabet Inc Class A | 10.2% | +38.8% |
| AMZN | Amazon.com Inc | 8.9% | +11.4% |
| JPM | JPMorgan Chase & Co | 4.8% | +11.2% |
| AVGO | Broadcom Inc | 4.3% | +7.9% |
| META | Meta Platforms Inc. | 3.9% | +7.0% |
| JNJ | Johnson & Johnson | 3.3% | +32.5% |
| TSLA | Tesla Inc | 3.1% | -12.9% |
| BRK-A | Berkshire Hathaway Inc | 2.8% | +1.8% |
| MU | Micron Technology Inc | 2.8% | +61.1% |
| HESM | Hess Midstream Partners LP | 2.7% | -1.5% |
| CSCO | Cisco Systems Inc | 2.7% | +37.2% |
| UNH | UnitedHealth Group Incorporated | 2.4% | -10.5% |
| LLY | Eli Lilly and Company | 2.4% | +33.0% |
| OHI | Omega Healthcare Investors Inc | 2.3% | +0.7% |
| DOC | Healthpeak Properties Inc | 2.3% | +4.2% |
| AMD | Advanced Micro Devices Inc | 2.1% | +61.7% |
| ENGIY | Engie SA ADR | 2.1% | +0.0% |
Recent activity
| Date | Action | Ticker | Weight |
|---|---|---|---|
| Sep 14, 2026 | SELL | BRK-A | 2.8% → 2.8% |
| Sep 14, 2026 | BUY | TSLA | 3.0% → 3.1% |
| Sep 14, 2026 | BUY | AMD | 2.0% → 2.1% |
| Sep 14, 2026 | BUY | JPM | 4.9% → 4.8% |
| Sep 14, 2026 | BUY | NVDA | 13.9% → 13.1% |
Investment Style Analysis
BNY Mellon ETF Investment Adviser, LLC is widely recognized for employing a Index/Passive strategy. As of Sep 21, 2026, the firm oversees approximately $3.2B in assets under management (AUM). The portfolio demonstrates a clear preference for the Semiconductors and Internet Content & Information sectors, reflecting a high-conviction approach to capital allocation.
Recent Market Moves
During the latest rebalancing period ending Sep 14, BNY Mellon ETF Investment Adviser, LLC made a significant move by reducing the position in BRK-A. This adjustment aligns with the fund's dynamic approach to risk management and capital deployment in current market conditions.
Investment Philosophy
The institution's investment philosophy focuses on delivering outcome-oriented solutions by combining BNY’s institutional-scale resources with the specialized insights of its boutique-style investment affiliates. The strategy emphasizes the use of the ETF wrapper to offer transparency, liquidity, and tax efficiency. By integrating both rules-based indexing and fundamental active management, the firm aims to provide low-cost building blocks and sophisticated thematic exposures that help investors build diversified, resilient portfolios in varying market conditions.
Disclaimer
The content provided on this page, including the simulated portfolio performance, holdings analysis, and AI-generated insights, is for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All data is derived from historical SEC 13F filings and other public disclosures, which have a reporting lag. The "Simulated Performance" is a hypothetical reconstruction based on past disclosures and does not represent the actual returns of the institution. Past performance is not indicative of future results. Tritonix.ai is not affiliated with BNY Mellon ETF Investment Adviser, LLC.
Similar Investment Style
Based on Index/Passive.
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Frequently asked questions
How is the simulated portfolio for BNY Mellon ETF Investment Adviser, LLC constructed?
This simulation is powered by Tritonix AI using official SEC filings. We focus on the "Best Ideas" by filtering for only the Top 20 largest holdings and rebalancing them to 100%. The simulation tracks performance starting from Oct 1, 2025. Our AI monitors for updates every Monday to capture major shifts. This concentrated approach highlights the manager's true stock-picking skill and mirrors their actual investment returns.
What is BNY Mellon ETF Investment Adviser, LLC's largest holding?
As of the latest filing, BNY Mellon ETF Investment Adviser, LLC's top position is NVIDIA Corporation (NVDA), representing 13.1% of the portfolio. This reflects a high-conviction bet by the institution.
What is BNY Mellon ETF Investment Adviser, LLC's historical performance and risk profile?
Our simulation indicates a total return of +22.9% with a win rate of 58%. Notably, the portfolio maintains a Sharpe Ratio of 3.38, suggesting an exceptional level of risk-adjusted returns compared to the broader market.
What sectors does BNY Mellon ETF Investment Adviser, LLC primarily invest in?
BNY Mellon ETF Investment Adviser, LLC has a strong preference for the Semiconductors sector, which makes up 22.5% of their disclosed assets. The portfolio also has exposure to Internet Content & Information, indicating a specific thematic focus.
Is BNY Mellon ETF Investment Adviser, LLC's portfolio concentrated or diversified?
BNY Mellon ETF Investment Adviser, LLC runs a moderately concentrated portfolio with 20 disclosed positions. The top 3 holdings alone account for 36.6% of the total portfolio weight, suggesting a strategy that favors broader market exposure.
How has BNY Mellon ETF Investment Adviser, LLC performed in 2026?
Our AI-simulated model portfolio for BNY Mellon ETF Investment Adviser, LLC tracks a Year-to-Date (YTD) return of +15.7%. This metric helps investors gauge the institution's effectiveness in the current market environment.
Does Stephanie Pierce manage BNY Mellon ETF Investment Adviser, LLC directly?
Yes, Stephanie Pierce serves as the key portfolio manager for BNY Mellon ETF Investment Adviser, LLC, overseeing the investment strategy and final capital allocation decisions.