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Aekyung Industrial Establishes Dedicated Hair Care Division to Boost Scalp Product Sales

Consumer Non-Durables · Household/Personal Care · yonhap_finance · 2026-09-06

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Aekyung Industrial is launching a new hair care division to expand its scalp and hair loss product portfolio, aiming to increase its revenue share to 25%.

What Happened

Division Launch: Aekyung Industrial has established a dedicated hair care division to focus on the development of anti-hair loss and scalp management products. The company aims to grow the revenue contribution of this segment from the current 20% to 25% by next year.

Market Strategy: The company is leveraging its 'Black Foret' brand to reach a broader demographic, moving beyond traditional male-focused products. By diversifying its offerings to include essences and tonics, Aekyung is actively responding to the evolving needs of the scalp care market.

Global Expansion: With over half of its hair care revenue currently generated from overseas, Aekyung is accelerating its push into North American and European markets. The company is exploring entry into major retail chains like Costco and Watsons while expanding its dedicated Amazon sales team.

Future Outlook: Looking ahead to next year, Aekyung plans to launch new scalp treatments and collaborate with Dongsung Pharmaceutical to enhance product innovation. The company also intends to strengthen its online presence by introducing platform-exclusive products for channels like Naver.

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