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Taiwan Telecom Giants Compete for Back-to-School Market with AI and Wearable Deals

Communications · Wireless Telecommunications · economic_daily · 2026-09-06

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Major Taiwanese telecom providers are leveraging the back-to-school season by offering AI learning tools, high-speed broadband, and children's smartwatches.

What Happened

Market Competition: Taiwan's top telecom operators and cable providers are aggressively targeting students by bundling mobile, broadband, and digital entertainment services for the new school year.

AI Integration: Recognizing the growing demand for AI in education, Far EasTone is offering subscriptions and credits for popular AI tools to help students enhance their learning experience.

Wearable Focus: Chunghwa Telecom is promoting children's smartwatches with safety features like GPS tracking and video calling, bundled with specific service plans to attract parents.

Promotional Offers: Operators are utilizing various incentives, including hardware giveaways and discounted fiber-optic plans, to capture market share and increase subscriber loyalty during the peak season.

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