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Wowprime August Revenue Hits Record High, Driven by Father's Day Surge
Consumer Services · Restaurants · cnyes · 2026-09-09
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Wowprime reported record-breaking August revenue of NT$2.52 billion, with Father's Day sales setting a new single-day high for the Taiwan restaurant industry.
What Happened
Revenue Performance: Wowprime Group reported a record-breaking consolidated revenue of NT$2.52 billion for August, representing a 20.04% monthly increase and an 11.31% year-on-year growth. For the first eight months of the year, cumulative revenue reached NT$17.44 billion, reflecting a 12.33% increase compared to the same period last year.
Holiday Demand: Driven by Father's Day, summer vacation, and the Qixi Festival, the company achieved a record-breaking single-day revenue of NT$117 million on Father's Day, surpassing its Mother's Day performance. This figure marks a new milestone for the entire Taiwanese restaurant industry, with total revenue for August 8th and 9th reaching NT$220 million.
Brand Expansion: The group saw 26 of its restaurant locations generate over NT$10 million in monthly revenue, setting a new internal record. Key brands such as Wowprime Steak, Summertime, and Meat Up have demonstrated strong market expansion and effective holiday marketing strategies.
Future Outlook: Wowprime continues to aggressively expand its footprint, with the 'Shi Er Guo' hot pot brand reaching its 100th store milestone. The company expects sustained growth momentum as it heads into the upcoming Mid-Autumn Festival and Teacher's Day holiday period across its 370+ locations.